1. This paper discusses about the Investors’ awareness

1.     V.
Madhusudhan Jambodekar (1999) conducted a study to find the level of awareness among
investors towards the investment in mutual funds and to identify the
information sources that influences the buyer’s decision and the factors that influences
the choice of a fund.  The study revealed
that income schemes and open-ended schemes are preferred over growth schemes
and close-ended schemes during the prevailing market conditions. Magazines and newspapers
are the primary source of information through which investors get to know about
mutual funds schemes.

Mr. Ankit Goel, Dr. Rajendra K. Khatik (A
study on investors’ awareness and preference towards mutual funds as an
investment option) This
paper discusses about the Investors’ awareness and preference towards Mutual
Funds as an Investment option. Primary data using judgment sampling through
questionnaire method & secondary data from wide range of literature from
various journal publications had been utilized. The findings show that majority
of investors have heard about mutual funds but still they are lacking in full
knowledge of mutual funds. The data further reveals that majority of respondents
are showing preference towards investment in mutual funds in near future as to
get better returns.

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3.     Dr.
M. SETHUPATHI, Mrs. S. BANUMATHI, (Rural Investors’ Awareness and Financial
Inclusion Status in India) this study discussed about rural households’ level
of awareness towards savings modes and investment avenues. & their
investment behavior based on the risk patterns and necessity.

4.     S.
Prasanna Kumar & S. Rajkumar, 2014, (Awareness and Knowledge of Mutual Fund
among the Investors with Special Reference to Chennai – A Critical Study) In
this study, it is discussed about the mutual fund knowledge and awareness among
the investors with a special reference to Chennai city.  With this background a survey was conducted
among 250 Mutual Fund Investors in Chennai to study the factors influencing the
fund/scheme selection by the Investors. For analyzing the impact of knowledge
and awareness of mutual fund, this study is made to evaluate the knowledge,
general and variable effects about the investors’ awareness and perception of
investment avenues.

5.     Dr.
Sambhaji Mane & Mr. Ravi Bhandari,2014, (A Study of Investor’s Awareness
and Selection of Different Financial Investment Avenues for the Investor in
Pune City) In this paper they have discussed about the level of awareness and
behavior of the investor to identify the better investment avenues available in
Pune. Data was collected through Structured Questionnaire & Earlier records
from journals, magazines.

6.     SIMRAN
ABOUT MUTUAL FUNDS) The present study analyzes investors awareness and
perception regarding investing in mutual funds & Investors’ opinion and
perception has been studied relating to various issues like type of mutual fund
scheme, main objective behind investing in mutual fund scheme, role of
financial advisors and brokers, investors’ opinion relating to factors that
attract them to invest in mutual funds, sources of information, deficiencies in
the services provided by the mutual fund managers, challenges before the Indian
mutual fund industry with this background a survey was conducted among 200
investors to study the awareness level among investors towards mutual funds.

7.     Gaurav
COMPARISON TO OTHER INVESTMENT AVENUES) In this study , an attempt has been  made to study mainly the investment avenue
preferred by the investors of Mathura, and analyze the investor’s preference
towards investment in mutual funds when other investment avenues are also
available in the market like Gold, LIC, Mutual Funds, National Saving
Certificate (NSC), Post Office, Real Estate , bonds ,commodities and PPF’s.

8.     Ms.
Monika Dahiya, Dr. Bhuvnender Chaudhary , 2016 ,(A STUDY ON SALARIED PERSONNEL
paper investment awareness, attitude and returns of the salaried people of
Saharanpur is studied and the profile of the salaried personnel and their awareness
in association with the wide spread investment policies available and the
attitude of investors towards investment to recognize their level of
satisfaction about their investment policies. primary data collected from 350 salaried
personnel in Saharanpur city with the help of structured questionnaire and the
secondary information is collected from different published materials vis.
Books, Journals, magazines & websites.

9.     G.Prathap
and Dr. A. Rajamohan have done study on status of awareness among Mutual Fund
Investors in Tamil Nadu and their satisfaction level relating to various
factors like rate of return, liquidity, safety, tax consideration, growth
perspective, capital gain, maturity period etc. The study outlined that mostly
the investors have satisfactory level awareness and positive approach toward
investing in Mutual Funds.

10.  Singh
(2012) conducted a study on Indian investors and observed that majority of them
do not have much awareness about mutual funds and they are confused regarding
investment in mutual funds. The study found that some of the demographic
factors like income and level of education have their significant impact over
the attitude towards mutual funds and the age and occupation have been found not
influencing the investor’s attitude. The study says that returns and liquidity
have been perceived to be most influencing benefits of investment in mutual
funds and are followed by flexibility, transparency and affordability.

Karuna Bajaj, 2016, (Awareness &
Attitude towards Mutual Funds in Sangli Region– A Critical Study) study was conducted to understand
awareness and knowledge about mutual funds amongst residents of Sangli
district. Primary source of data was collected through a questionnaire from 100
educated individuals to know the level of awareness in mutual funds, and
understand attitude of investors in Sangli region. It was concluded that
knowledge of mutual funds was independent of educational qualification but was
influenced by age and occupation as determining variables. The study shows that
investors should be educated about mutual funds.