Debbie Pearce Attitudes, a person’s thoughts, actions, and emotions, how do we see life, react to personal issues or daily situations make us who we are. Attitudes are how a person evaluates things and are learned tendencies. It predisposes how we act, and is a mixture of belief and emotion. Society can play a major role on a person’s attitude, being accepted or not, and peer pressure from friends, these can make us think and act differently than we normally would to fit in.

Once we become accepted into a group, it can change how we feel, hat we believe in, and our attitudes to think like the rest of the group does. Persuasion from a group, whether it be bias, or the hatred for another culture persuade us believe as the group thinks. Persuasion is a deliberate attempt to change the way a person thinks, hence changing their attitude, with information or arguments. Conformity is the next step, bringing our behaviors, without any direct pressure from others, into agreement. Has society made us who we are?

Society changes an attitude my mere presence, we will change our attitude by which we associate with, making their actions, levels, and possibly their traits as our own. One might ask why we change just to be accepted. Everyone wants to feel like they fit in somewhere, a feeling of belonging. The long standing question is how are attitudes formed? Attitude is a result of experience, direct personal experience, or observation. Chance conditioning is learning that takes place by chance (Librarian, Johnson, & Azans, 2005). Operant conditioning is a learned process depending on consequences, will there be a reward, or a punishment.

Three components make up an attitude; emotional, this is how we feel about person, event, issue, or object. How strong are your feelings, can they be changed by a friend, a family member, or a group you are in? Once you attitude changes, so will your emotions depending on how strong you’re your convictions are, will you let it change you, or not? The cognitive component, also known as the belief component, is your thoughts and beliefs on an issue or subject. Persuasion and conformity will impact a person’s attitude, is there someone trying to change your beliefs or thoughts with argument or influence?

Or maybe we change because we agree with what someone else winks, we see the reasoning behind their argument, and decide they are right. The behavioral component, also known as the action component, is how our attitude influences our behavior. This is how we act toward other people, issues, and objects, being with someone that is showing a negative attitude can alter how we behave and act A person with a negative attitude will try and persuade you to agree with them on how they are feeling, or what they are doing. Each individual has two attitudes, and depending on which one we let have control over an issue, will determine the outcome.

The explicit attitude is the one we are conscious of, it influences behavior and belief. The implicit attitude is unconscious, yet will still cause effects on or behaviors, and our beliefs. Negative, or positive, our attitudes will determine how our lives go, and how other’s see us. No one likes to be with a person that carries a bad attitude all the time, so remember, look at the bright side of life.