The simplicity and efficiency of the app can potentially help CA build a large customer base and build brand loyalty by pushing Roth revolutionary IT and integrating it to road safety (first-mover advantage). CA can also collect information regarding driving patterns (speed, distance, accidents,) and the Roadside App (number of uses, false positives, etc. ) and back it up against the clients demographic information and integrate all the data collected towards the pricing Of their insurance premiums.
In addition, based on the information it collects through the app about its clients, it can offer targeted and specialized services towards each client. If the Roadside App becomes popular enough on the Apple platform, it could see itself being used on other platforms (Google Play Store, etc. ), which could help standardize road safety and collect information on drivers for a larger population (municipally, nationally, internationally). As the app gets more popular, CA can see itself partnering itself with other companies, which would in turn develop more brand loyalty and profitability.
Was CA wise to build this on the Apple Phone Platforms as opposed to, say, he Blackberry or Motorola platforms ? It was wise for CA to first build its’ app on the Apple phone platform because it was the largest growing mobile device being purchased by Canadians. By building on the phone platform first, it shows that CPA is following rising trends in technology and integrating IT as a strategy to develop and grow its business. It identified a weakness in road safety and emergency assistance and developed a way to utilize emerging technologies (phone’s GAPS functionality and location based revise).
By making it available on a platform with a larger user base, CA can develop a larger customer base and get their app in the hands of more users which based on the quality of it would generate more users. Also since Apple was an industry leader, it is more than likely that if the Roadside App succeeded on the Apple Store, it would find its ways to other platforms. How might location-based technology that is built into mobile devices change the way you do things in the future ? Believe that location-based privacy is a bubble-edged sword. It is a battle between privacy and convenience.
On one end of the spectrum, as location-based technology becomes more and more popular, I believe that we will maintain more vulnerability to our privacy. I hope that in the future, that we will be integrating the health care system with our mobile devices and location. For example, if peoples’ healthcare records could be securely encrypted on your mobile device and when an emergency happens, you press an emergency button which will notify the nearest capital or paramedic on duty and they will have records of your health conditions, allergies, etc. ND utilize all the information on their mobile device. Believe this kind of technology would be able to save lives and prevent deaths. Similar to the CA Roadside App technology it would eliminate the use for human intervention (dialing, explaining location etc. ). Maybe even one day bystanders would be able to “scan” other peoples phones and relay the information in the case the person is unresponsive or they can not access their phones.