Tools of Persuasion

Convincing people to do something by telling them that other people are doing it.
Presenting a positive image or idea and tries to make you feel the same way about something else.
Uses the words of famous people to support a product or idea.
Repeats something over and over to convince you that it is true or to help you remember the information.
Attacks the person instead of the idea; points out the negative so that another product or idea seems better.
A widely believed but untrue image of a group or individual to make a point.
Air and Rebut
When the other side’s point of view is offered and then criticized.