There are many different challenges that Nettling has had to overcome the past decade. When Nettling first emerged it pushed Blockbuster out of business because they offered something unique. Their differentiation offered mail-in DVD’s that arrived next day for low prices. For many customers this was more convenient than going to the store because they could receive and return their DVD rentals fast and conveniently through the mail. As the years started to progress so did the technology in which customers would watch movies and play games. As technology grew the need for faster rentals also progressed.
Customers no longer wanted to wait the 1 business day for their movie and game rentals. Nettling had to act quickly. The owners and operators of Nettling had developed a plan to stream movies online which would provide a faster viewing experience for its customers. The number one challenge Nettling has faced in the past decade is learning how to reinvent itself with the fast paced technological advances. In this new age of technology it is a persistent struggle to keep up with the newest trends. The company has faced several issue in the online streaming world, yet the company still strives to move forward.
Nettling thought it would be profitable to merge into the studios’ business and create content which is referred to backwards integration. The Chief Content Officer, Ted Sarandon stated in a GO interview “the goal is to become HOBO faster than HOBO can become us. ” Nettling has also won over a great amount of popularity with their successful series House of Cards and Hemlock Grove (Johan, 2013). Although Nettling has had a great success in The United States with video streaming, the company has been expanding for the past years to offer their services worldwide. Nettling has reached several other countries which include Canada,
Norway and Denmark, just to name a few. Though the company has had an exuberant amount of successes, they have yet to conquer Spain. There are many unique challenges that Nettling will face when moving into Spain. Spain has been known to face a large issue in regarding piracy and unemployment. Since the unemployment percentages are so high in Spain the DVD sales have been considerably low because of the lack of funds many of the locals have. Nettling will face an extreme challenge because Spain has yet to receive a digital download business that is reputable.
The largest test for Nettling moving TTS business into Spain is if people who watch movies at home for free will be willing to spend the $8 fee for higher quality movies than what is offered through piracy acts. In Spain the main source of movies is through illegal practices such as piracy so it will be a daunting challenge to change society view of paying for legal movies and shows. “Nettling is negotiating with Hollywood studios to acquire digital rights to stream content in Spain. In addition, the president of a Spanish producers’ association told Screen Daily that the company has been in talks with local content makers as well.
With Britain and Spain on the agenda for the first half of 2012, Nettling is exploring other countries to move into later. Among those it has been analyzing, but not yet committed to launch in, are South Korea, the Netherlands, Belgium, Luxembourg and the Scandinavian nations (Frizz, 2011). ” With the challenges Nettling is facing Spain will be one of the hardest countries to break into. The piracy problems might be too extensive for Nettling to overcome. Although there are many issues with moving one of the largest online streaming companies into Spain, if Nettling is able to overcome these, their success could e endless.
IF Nettling breaks into the Spanish community, they will be able to change the way videos and shows are viewed and possible lower piracy rates by a large percentage in the country.