Company background

To be able to match the needs for great quality, it is best for them to start their day with top great quality VIEJO 3-in-l Classic Blends Technological factors In Malaysia the world wide web rate can run up to Mbps by 2015 TOTS can use the world wide web rate and access to set up a edition of TOTS formal website Official web page can be used as a system for online selling product release and summary, or to collect reviews Official web page will improve the connections among the manufacturers and the Customers, where connections between manufacturer and consumer will become efficient.

Environmental Factors. The effective use of power, water and raw components in all our operations The organization of Old town EARTHIER which teach ecologically brilliant ethos with a wide range of natural projects, actions and attention programs The exercise of IRS (Reduce, Recycling and Recycle) at the office. The contribution in World Time Strategy. Porters Five Forces The threat of substitutes is high in the Malaysian Industry given the tendency of Malaysian consumers to choose tea (Menorah et al, 2008) and the wide solutions available by soy based beverages.

As the coffee bean product industry is an older start industry, the bargaining power of suppliers is low. The threat of new entrants is high given that in the past several years, many should players have joined into the immediate coffee market. Affordable costs and localized products were recognized by one industry report (Euro observe, 2008) as key motorists for the improved popularity of the domestic coffee manufacturers.

Industry rivalry is medium, Ensnare is unique as one of the major opponents and is supposed to currently control up to 70% of the local Malaysian business in the coffee section and the instant coffee industry players have developed quite value promotions based on the additional ingredients. The Bargaining power of consumers is high, given that instant coffee is readily available thru various distribution channels and both private individual consumers and large wholesale buyers (E. Food & Beverage Outlets) have a very wide range of brands to choose from and will make comparisons The Bargaining power of consumers is high, given that immediate coffee is easily obtainable thru various submission programs and large general customers (E. G Food & Drink Outlets) have a very extensive variety of manufacturers to choose from. Part 2 Marketing Objectives By 2013, TOTS is predicted to gain 25% industry stocks in the coffee industry. To experience this purpose, the organization should increase their business to other nations like Europe, Sydney, Saudi Arabic.

Besides that, in 201 3, the organization must improve 20% product attention by doing more marketing. In the coming 3 years, it is wish that product attention will improve, hence improving the number of customers as well. Positioning Map Anions Matrix Existing Market Marketing Penetration Advertise, to encourage more people within your existing market to choose your product, or to use more of it. Launch price or other special offer promotions. Increase your sales force activities. Buy a competitor company (particularly in mature markets).

Product Development Extend your product by producing different variants or packaging existing products it in new ways. Develop related services ( egg: shipping orders to customers house) New Market Market development Old town White Coffee 3-in-l Classic Blends is an existing product (in Malaysia) which is ready to be introduced to a new market use different sales channels, such as online or direct sales if you are currently selling through the trade. Target different groups of people, perhaps with different age groups.