COUNTRY the 6 physical features which are: 1.

COUNTRY PROFILENAME OF COUNTRY: INDIADEMOGRAPHICS: POPULATION 1.324 Billion (2016 – World Bank) POPULATION GROWTH RATE 1.

2% Annual Change MAJOR LANGUAGES HINDI & ENGLISH LIFE EXPECTANCY 68 Yrs. LITERACY RATE 74.04%  GOVERNMENT:Type ofGovernment          : Federal Parliamentary republicHead ofGovernment          : Narendra Modi (Prime Minister)                                                                            GEOGRAPHY:General features: India is a south Asian country between Burma,China and Pakistan bordering the Bay of Bengal and the Arabian sea. Geographically, India is one of the most benefitedcountry in the world because of the 6 physical features which are:1.

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     The Mountains in the North2.     The Northern Plains3.     The Peninsular Plateau4.     The Great Indian Desert5.     The Coast6.    The IslandsCLIMATE: India has the climate of tropical monsoon inthe south and temperate in the northSURFACE AREA: 3.287 million km square  LARGEST CITIES BY POPULATION: NAME OF CITY POPULATION (in millions) MUMBAI 18.41 NEW DELHI 16.

75 BANGALORE 8.426 CHENNAI 7.10 KOLKATA 4.5 Source: India’s national census 2011  ECONOMICS:Gross Domestic Product (GDP)                  : $9.

446trillion (2017 ppp)GDP Per Capita                                            : $7.173trillion (2017 ppp est)GDP Growth Rate                                         : 6.7%(IMF 2017) SECTORAL SHARE IN GDP AGRICULTURE 17.4% INDUSTRY 28.

8% SERVICE 46.2%  INFLATION RATE:                                          : 9.6%UNEMPLOYMENT RATE                                     : 8% MAJOR INDUSTRIES/PRODUCTS: Textile, Food processing, chemical, cement,                    steel, software, mining,petroleum, machinery, pharmaceutical and transportation equipment.

     MAJOR EXPORTS/IMPORTS:   EXPORTS (in Billions) IMPORTS (in Billions) REFINED PETROLEUM 25.4 CRUDE PETROLEUM 60.7 DIAMONDS 24 GOLD 22.

9 JEWELLERY 12.6 DIAMONDS 90 MEDICAMENTS 11.6 COAL 12.7 CARS 6.36 TELEPHONES 10.

6           MAJOR TRANSPORTATION INFRASTRUCTURE:1.     Airports 2.     Railways3.     Waterways4.     RoadsMAJORCOMMUNICATION INFRASTRUCTURE:1.     Telephone system 2.     Broadcast media3.

     Internet  INTRODUCTIONSnapdealis an online shopping store in India. It is an Indian e-commerce companylocated in New Delhi, India. Snapdeal was started by two people naming KunalBahl and Rohit Bansal in February 2010.

Basically, it is launched as an onlinedeals merchant with the purpose of selling products online at low cost than themarket value and is called Snapdeal.com. In India’s online marketplace it is thelargest online shopping store with the widest variety of 60 million plusproducts across 800 categories from regional, national and international brandsand retailers. Across the country, Snapdeal has millions of users and it hasbecome the shopping destination for internet users with more than 300,000sellers and delivering to 6000 plus cities and towns in India.

The Journey of Snapdealstarting from 2010 and till now has been remarkable it has partnered with anumber of global investors and individuals such as Soft Bank, Black Rock,Temasek, Foxconn, Alibaba, ebay Inc., Premji invest, Intel Capital, BessemerVenture Partners, Tata, etc.Snapdealfeatures a wide variety of products across diverse categories like Electronics,Mobiles, Fashion accessories, Apparel and footwear, Computer and gaming, Homeand living, Sports fitness and outdoor, Motors accessories, Books, Music, Giftcards and Daily needs. Services provided by Snapdeal are Restaurant, Spas,Entertainment and real estate and financial services. It offers easy onlinepayment options which are cash on delivery, online banking and credit and debitcard payment option with easy return option and refund. Snapdeal also providesan instant discount option for its customers if the payment is made from aparticular bank debit card or credit card. For example, if a customer will payusing “State Bank” debit card or credit card he/she will get 10% discount onpayment on any product.

Wechoose Snapdeal because it’s an Indian company and we are personally well knownabout it. As we all group members are Indian we are familiar with Snapdeal andwe have used it before to order products and services. Snapdeal is an onlinestore like Amazon and it is giving tough competition to not only Amazon but alsoto other online stores in competition like Ebay, Flipkart, Shopclues,Myntra.com and others.            ROLE OF GEOGRAPHY IN FIRMIndiais the main region of work and sales for Snapdeal.com India is a big countrywith 3.2 million square kilometers of land and second largest country inpopulation.

So there is no doubt that India has a big market and potential. ROLE OF TRANSPORTATION Overalltransportation system is also very good in the country so snap deal need not tofocused on his own transportation system rather than they are taking advantageof existing transportation companies like E-cart, Blue-Drt, DTDC, India postetc. are the major players in the transportation and logistics system of Snapdeal. By the partnership with all major logistics snap deal is trying toprovide as early delivery as they can to ensure the customer satisfaction.ROLE OF DEMOGRAPHYIndiais the second largest country by population with the population of almost 1.324billion.

With literacy rate of almost 74 %. So it is also works as an advantagefor the companies like snap deal which try to sell their products throughonline portals. And with high literacy rate India has the most young populationin the world which is also an advantage for India as more young people will beattracted to these kind of websites where they can purchase whatever they wantby just ordering online by sitting in their homes and offices. PEST FRAMEWORK Political-  India is focusingon increasing the use of internet and technology in the country so governmentis always willing to help these kind of initiative.-  Snap deal is anIndia based company so Indian government want to support Indian ventures ratherthan bringing international companies into country.-   India provides good Tax benefits to cooperateSector.-  Indian governmentrecently increased the % of foreign investment into domestic companies.

 Economical–   Indian Economy is in booming Stage –  Individualspending powers of Indians is increasing –  Use of Internetis increased to 10 times in past 6 years Social–  Indian customersare now very much comfortable in online shopping.-  Indians givehigher priority to less time consuming and to convenience-  Increased use ofinternet and higher computer literacy is also play an important role in onlineshopping performance. Technological–  Curiosity ofMobile Shopping.

–  India isdeveloping as software hub of world-  Governments arespending to increase and for betterment of Internet usage.-  E-commercewebsites are better managed and simple to use.            THE ROLE OF CULTUREWith a population of over onebillion, 3.

29 million square kilometers of landmass to cover and a multitude oflanguages and customs, the Indian market can be a daunting place forbusinessmen.  Business success can depend to a large extent on an understandingof the culture, the people, the land and the business environment that aforeign company and investor would be expected to operate within.  However, India promises greatbusiness opportunities and many organizations have already turned to this vastcountry, seeing potential in a substantial developing workforce and a costeffective geographical base for offices and factories.  Yet, how is itpossible to overcome the challenges of doing business in India due to a lack ofrelevant information, political uncertainly, the geographical scale that thecountry presents, the regional variations that exist and above all the culturalcomplexity that needs to be contended with?  It is critical to also notethe importance religion plays amongst all communities.  The four principlereligions are Hinduism (80%), Islam (14%), Christianity, and Sikhism with asmall fraction of the population also practicing Buddhism, Zoroastrianism, andJudaism.  Festivals are celebrated with much fanfare, so it is importantto respect the major festivals in every region and province across the countryat various times of the year. During these holidays work comes to a halt butnot for every business.

A major part of businesses profit or are at their peakduring these festival seasons although given the fact that a large part ofthese are national holidays too. The company we are discussing inthis report today is an Indian e-commerce website called Snapdeal, a subsidiary of the parent company, an Indiantech giant, Jasper Infotech. Snapdealis an Indian e-commerce company based in New Delhi, India. The company was started by Kunal Bahl and Rohit Bansal of the above mentioned TechCompany in February 2010. (BUSINESS TODAY INDIA, 2017) Asmentioned above, the key feature of business in India is the local culturalconnection.

For an online retailer, the key would be his category listing withproducts from diverse regions of India, from various cultures, which would helpthem grow their customer or clientele through the country. Where internationalwebsites like Amazon.in and ebay.in have yet to master the local cultureintegration, Snapdeal has gone way ahead and done so. Below are few snapshotsfrom their website categories which may further explain the same.    An example of Local Integrationwhere Snapdeal takes pride in listing Indian products. This is also theirRepublic Day Sale, an Indian Calendar event on the 26th January.      Snapdealhas also integrated with Indian Banks and promoted their partnership with themas shown above and below.

    Snapdeal has a separate category of India’s cultural products asshown below in the screenshots from their website defining their involvementwith the local cultures with promotions for festive sales and ethnic wears.             Thus,Snapdeal’s major success in India is primarily based on delivering what theIndian culture demands and expects with promoting local festivals to culturalevents to national events, they have got it right in their listings. FIRM STRATEGIES Every firm adopt some different strategies tobe successful in business.

Similarly, In September 2011, Kunal Bahl madedecisions on advancing from unadulterated online courses of action website pageto an unquestionable level web business association by methods for a marketshow. This change was not new to the association, as he had started hisentrepreneurial experience in 2007 as a physical discount coupons player and in2010, had turned to each day deals. Consistently deals incorporate only 5percent of Snapdeal’s general business while online business includes the rest.According to Bahl, each one of these turns were a bit of considered, imperativethinking, rather than shots or key movers. Snapdeal moved quickly from offeringcoupon books to deal vouchers online to a thing business focus now. Such smartturns look cleverer than a trademark headway.

The intense model of neighborhoodtrader and physical item web based business is something which is extremelyremarkable to Snapdeal.com, and it gives the chance to give more extensiveassortment of decision to the clients. They also started “Get your firstgame plan free” offer which got huge response from the customer side. Thisprovoked the strong brand estimation of Snapdeal. One by the other to theseprocedures, part advancing exertion was moreover working. So by this Snapdealtook a place in India market. For limited timemovement, Snapdeal utilized the substance of some outstanding Bollywood famouspeople including Aamir Khan, Pulkit Samrat, Alok Nath and Krishna Abhishek astheir brand ambassador.

This made Snap deal successful in India.As indicated byinformation by Morgan Stanley, Snapdeal is at present the second-greatestplayer in India, with a piece of the overall industry of 32 percent. Jasper InfoTechPvt. Ltd drove Snapdeal enrolled an income development of 56% to Rs 1,457 crorefrom Rs 933 crore, in the year finished 31 March 2016. For the bettergrowth they are thinking for installments after inventory network and thatwould be one of Snapdeal’s concentration regions for the innovation. Moving tothe labor growth Snapdeal encouraged a noteworthy cutback in the organization,with a motivation to chop down 80 percent of its worker quality. Also, onlinecommercial center Snapdeal is purportedly endeavoring to move its office tocooperating spaces as opposed to working from rented workplaces, with an endgoal to trim expenses.

The Market shareof Snapdeal in India’s vast and growing e-commerce websites.          OPPURTUNIES AND THREATSSnapdealhas been a successful business enterprise in India from last few years. Whensome company does business in country like India there are vast number ofopportunities and threats prevailing in the external environment for which thecompany needs to be very conscious about and be ready to face external threatsand take advantage of opportunities.OPPORTUNITIES FOR SNAPDEAL:·       Large andwidespread market: As, we know that the population of India is 1.3 Billiontherefore is an opportunity for Snapdeal to cover all the regions of India inorder to have a greater customer base. There were 100 million online buyers in2016 compared with 50 million in 2014 which means more and more Indians areinclining towards the online shopping which is an opportunity for SnapdealIndia.·       Increasing Numberof Internet Users: In 2011 only 10% of Indian population was using Internet butwith the ease availability of Smartphone and reduced Internet price by Serviceproviders by the End of 2017 the number has surged to 60% which is a goodIndicator for E-Commerce Industries Like: Snapdeal.·       India is thefastest growing E-commerce globally and by 2020 and it will be touching thesize of US$ 119 Billion.

Which is a positive indicator for E-Commerce.·       As, various E-commerce industries like Amazon is Catering besides apparel and electronicseven the grocery can be done  Online andpeople are responding to it positively and Snapdeal can also go into this areaand besides serving limited services it can also tap the areas of grocery andother niche products.·       There can also bean opportunity for Snapdeal to partnership with bigger corporate houses forbulk selling·       Customersreluctant in shopping online can be persuaded to buy products by offeringdiscounts.CHALLENGES FACED:·       There is apolitical Instability in India the government kept on changing.

Each governmentframes its own policies and changes law according to their Ideology whichforces business to change their policies. There, is a probability that in orderto protect small vendors, govt. may pass strict regulations on E- commerce.

·       Many peoplebelieve that online shopping is a fraud from their own experiences. Therefore,they prefer to buy offline.·       Increased numberof competitors is also a major threat to online shopping Industries in India.The major players in Indian E-commerce are Flipkart, Amazon, Shopclues, etc.and every year new companies comes into market.

Snapdeal share is very less intotal E-Commerce industry in India that is just 14% whereas, Amazon India’sshare is more than double to it.·       There has beenseveral cases with Snapdeal in past of delivering poor quality. It’s goodwillgets effected at that time and still many people have bad perception of it intheir minds and that will be an major challenge for it to rebuild it’s goodwilland to gain large share in the market.·       Rural areas insome parts of India lacks Internet access it will be a challenge for Snapdealto how to serve them. Because in order to have an online shopping Internetaccess is must and those areas of India are not served by online retailers likeSnapdeal.

    CONCLUSIONSoto Summarize the Business Model of SnapDeal, snapdeal makes revenue from thefollowing lines of business:·       Marketplace Saleof Goods and Services (Own Portal of SnapDeal, Exclusively, EsportsBuy etc).·       Convenience Feeof Seller Listing.·       Featured Sellerson the Landing Page.·       Advertising.·       Payment GatewayBusiness of FreeCharge.As of now, Snapdeal has over 150,000 sellers,shipping to 5,000+ towns and cities in India, offering more than 6,000 brandsacross 500 categories.

It has 25 million of user base and adds a new productevery 20 seconds. One out of every eight internet users in India is subscribedon Snapdeal, and the company is growing at the rate of 2 million new subscribersper month. Technology is the single biggest expense in the company. Every lineof code in Snapdeal is written in-house as they don’t outsource anything anddon’t use other platforms.

The company is tapping customers in non-metros andtier-II and tier-III cities; 60 percent of its sales come from these areas, andSnapdeal is hoping to widen its reach.