Drink This!

Our daily lives have been consumed with what is the healthiest for you, what you should and shouldn’t eat, and how you should live. One of the latest controversies is what kind of water is the best for you; bottled or tap? Thankfully there has been research done to assist in your decision to choose the right drinking water. Recently there was an investigation into a bottled water company contracted by a popular beverage company. Since the discovery of this water company’s use of filtered tap water, I have found no need to buy bottled water again, except for the convenience of portability.

In this article, I will discuss the types of bottled water as defined by the Food and Drug Administration, the types of advertising used to promote bottled water over plain old tap water, the safest drinking water you can or cannot buy, and also how sales and distribution has developed since the 1970’s. We have seen bottled water in different forms, the ergonomically designed bottle, short pocket size bottles, colorful, flavored, and different label types, but should the label matter? It is what is inside, its water after all, right? Let us see. What Types of Water Are There?

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The FDA has defined several different water types that we drink. These types are: Spring water, Purified water, Mineral water, sparkling bottled water, Artesian water or Artesian well water, and municipal or tap water. For example Fiji water is Artesian, it is clear, designed to look exotic, and has clear crisp taste when it hits your warm mouth, but what is in this stuff? Spring water is “bottled water derived from an underground formation from which water flows naturally to the surface of the earth. ” This is the most natural form of bottled water, which a lot of companies claim their water comes from.

In order for water to qualify as spring type, it must be collected from the spring or from the same source of a spring that would flow to the surface. Purified water is “a type of drinking water that has been treated with processes such as distillation, deionization or reverse osmosis. ” This water has been treated through a process to remove bacteria and other harmful elements in the water. This is the most popular type of bottled water, it could be labeled as reverse osmosis, but it is not, companies like Dasani label theirs as “scientifically enhanced purified drinking water”.

(Straight from the label) Mineral Water is described as having not less than 250 parts, so no more minerals can be added. This water is awesome to drink; it makes you feel so refreshed, especially after you exit a sauna. In Mexico, I was in a sauna, got out, and was given mineral water with a twist of lemon, so good!!! In some cases this water is the best for you, it is what your body needs for replenishment. Sparkling bottled water, the kind that seems to fizz when you pop the top. This water comes out explosive due to its nature from when it was bottled.

It comes with some carbon dioxide, the stuff that makes you burp, and it is kind of fizzy. About that Fiji water, it is Artesian, but what makes it Artesian? This water’s source is from below rock or sand, and it is above an aquafier. This water tastes the best; it is also the most expensive. You cannot get this water in its lesser amount for less than the others. Last but not least, there’s tap water. This yucky, sometimes chunky water comes out of our faucets, used in our showers and toilets, and we wash our dishes with it, but we won’t drink it.

Why not drink this metal tasting water, instead of paying so much for a pretty clear bottle with water that is just collected and rigorously tested? We are so turned off from drinking this water due to its nature, its appearance, and how it tastes warm. Sometimes you will see chunks of something in this water, which will really make you not want to drink it. How Do The Bottling Companies Tempt Us? We see all types of water bottles, so many ways to entice our taste buds, ways to live healthier, but are they really true?

Since the 1970’s bottled water has been sold as a staple in the modern American home. It started back in the 1700’s as a medicinal cure-all from “miraculous springs”. In the 1970’s there was a movement to become healthier and to get into better health habits. Bottled water was usually sold where it was bottled, next to the spring it came from, but by the 70’s there was no need for a miracle cure, but just to live a healthier lifestyle. Perrier first started this movement selling their sparkling water; it was advertised to make you feel so much better.

It was sold as a substitute for cocktail drinks and also advertised as a low-calorie, refreshing drink. It really gained popularity due to its source, a bubbling spring that produces its carbonation. Perrier is owned by Nestle waters, which has been in business since the early 1800’s. Perrier still exists to this day, over a hundred years old, and still providing the same great tastes and carbonation as it did even from the original source. Lately, there have been movements for and against bottled water. Studies have shown which water is better for you; most of it is personal opinion.

Personally, I would rather drink the Artesian water due to its appearance and taste, knowing that it comes from such an exquisite source. My wife used to not drink anything but Fiji, but because of price, we have lowered ourselves to Nestle and Sam’s Club. In Yuma it is difficult to really get the desire to drink the tap water here, especially after you see what it is in it at the source. The Colorado River is not all that appealing to drink out of, even to know you are taking a bath in it. How Safe is Your Water? There are some truths to which are safer for you.

One of these truths is that bottled water is regulated for health concerns. The Municipality you live in does not regulate the tap water that goes into your home, but there tests conducted each and every day to ensure healthy levels of the included ingredients. Though tap water is generally of a great quality, it is not as preferable as bottled waters’ shapely bottle and taste. Bottled water must undergo very strict tests before and after bottling. The FDA (Food and Drug Administration) tests the final product and also the source to ensure safety.

I have never been sick from drinking Yuma’s tap water; it may taste like foil in your mouth, but is just as good as regular bottled water when it is cold. I’ve used it (without my wife knowing) for cooking, cleaning, drinking, and ice cubes. I would rather drink water that doesn’t have to be tested, but that would mean risking my health. The jury is still out on which water is safer even though tap water is less regulated than bottled water according to the FDA. How Do They Sell It? Sales and distribution development have been on the rise since the popularity of bottled water in the 1970’s.

In 1976, three hundred thousand gallons of bottled water were consumed compared to the more recent millions of gallons consumed. Sales were on the rise until just last year, there was a minor slump in 2008 due to a new movement by Tappening. com. This company started a campaign that sells refillable bottles to get the consumer to consume more tap water and save the environment. According to a Marketing firm in the Northwest, All Seasons noted a few points regarding the increase in sales. You see people all the time carrying water bottles, as opposed to ten years ago, when tap water was the choice drink.

Today you see almost everyone with a bottle of water in their car, bike, desk, or backpack; it is a constant visible thing. Even truck drivers and professional drivers have bottles of water with them at all times. Here in Arizona, bottled water is the greatest thing since sliced bread. Since many will disagree that the tap water is safe to drink, you see most with a bottle of water in various sizes and shapes. In America, we are sold by what we see and hear. If someone walks down the street with the weirdest looking bottle, we will buy it.

The same has been the case since the popularity of bottled water began in the seventies. Perrier released their bottle water in the U. S. as a healthy alternative for soda and drinks, immediately water bottle sales took off. People have always wanted to enjoy a better, healthier quality of life; you can accomplish that through bottled water. “Bottled water also fits an active lifestyle because of its portability. Customers can reseal it, carry it with them, put it in a bag or car and drink it later “according to All Seasons.

The bottle water industry took off just like the more recent issues of “Going Green”, and eating soy for a healthier diet. People as a whole want to do what everyone else is doing. That is why you will see or hear celebrities advertising something like Aquafina, Evian, or Arrowhead water, because we will buy it if they have it. Another term for this craze would be termed “Keeping up with the Joneses”. If someone is living a new age healthy lifestyle, someone else will want that too. These bottle water companies don’t need to put too much into advertising, just into the look of their bottles.

One thing I find crazy though is that some Americans would rather spend hundreds, almost thousands of dollars on delivery of the purified source of what is in their faucet. The conveniences of having someone deliver your delicious (although flavorless) beverage to your home and not having to go to the closest water hut to refill it, especially on a hot day. Tap water is not all that bad, it is drinkable, usable, potable, and it is cheaper and more convenient. On the other hand, there’s not much advertising for tap water except for what the local authorities say about it.

Municipalities are constantly defending the quality of their water, stating that is tested and safe for consumption. Compared to bottled water, tap water just isn’t that enticing. Dasani is a brand of bottle water, bottled by Coca-Cola, it is a purified water type, and it tastes good, it is enhanced with minerals, and a scientific reference to its source. There are not many brands of bottled water that would state where it came from, but at least Coca-Cola was honest. In Conclusion… I would rather drink bottled water because due to all the evidence shown here, and what has been researched by my sources.

Tap water has been defended well, but bottled water still comes out on top due to its testing, sources, and the general overall choice for the ergonomically shapely bottle and its taste. Although the tap water in my apartment really isn’t that bad, I wouldn’t drink it. I have used it before like I stated before, and I have not ever been sick from it. Still I purchase five gallons for fifty cents down the street rather than use the water already in my home because my mind and my wife would be at peace. Works Cited http://www. myspringwater. com/SpringWaterInformation/TypesOfWater. aspx What Types of Water Are There?

How Safe is Your Water? http://www. nytimes. com/2009/07/29/business/media/29adco. html? _r=2 How Do They Sell It? How Do the Bottling Companies Tempt Us? http://www. allbusiness. com/retail-trade/eating-drinking-places/4171292-1. html How Do They Sell It? How Do the Bottling Companies Tempt Us? http://www. ask. com/bar? q=how+was+bottled+water+advertised+in+the+70%27s%3F&page=1&qsrc=0&ab=0&u=http%3A%2F%2Fanswers. google. com%2Fanswers%2Fthreadview%2Fid%2F364526. html How Do They Sell it? http://www. finewaters. com/Bottled_Water/France/Perrier. asp How Do the Bottling Companies Tempt Us? How Do They Sell It?