Effectiveness of online advertising

Title: Effectiveness of online advertising on customer for accessories Rational: Consumer behavior is changing and more people are researching products and services online. Trueloves is an online business directory that helps you develop a strong web presence and connect with the right customers in your area. We are cost- effective and offer simple and flexible advertising options to suit any business budget.

Millions of searches are made across Trueloves each month.Objectives 1 . The importance of online advertising as a provide customer satisfaction 2. Awareness of the online advertising. 3. The percentage of amount and turn on online advertising.

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Research Methodology 1 . The information data will be collected from websites, books, Journals, magazines. 2. Important points from these readings will be taken out & will be written systematically as chapters & sub-chapters of this project. 3. Literature will be reviewed & abstract of reviewed literature will be put in patterns to see the trends.

4.Primary data will be surveying 100 online purchasers with a structured questionnaire. 5. This questionnaires will have 3 sections as per their objectives mentioned above: The first section will have the demographic questions wherein the age, income, availability of time, qualification of the respondent will be done.