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- commitment
- prompts
- norms
- communication
- incentives
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| Five social marketing STEPs |
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- identify the behavior to be targeted
- asses the audience
- develop the message
- deliver the message
- evaluate your program
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| Four market segments of Green Consumer |
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1. health fanatics
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2. animal lovers
3. resource conservers
4. outdoor enthusiast
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| How were the arts used to communicate about public lands in west US? |
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- photos, painting, carvings used to show beauty and majesty.
- made land beautiful rather than scary.
- built congressional support for Yellowstone and Yosemite, along with National Parks.
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| Three forms of public involvement as effective for collaboration |
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- citizen advisory boards
- partnerships and forums
- community based collaboration
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| What are four possible goals of envionrmental art? |
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1. Communicate/ educate about history
2. build awareness about issue
3. create emotional connection
4. give a voice
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| What are some prerequisites for successful collaboration? |
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- representation of all stakeholders
- focus is on problem solving
- access and power is equal
- decisions usually reached by consensus
- agencies willing to be influenced by decision
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| What are the four limitations of prior process? |
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- ritualistic
- difficult for public to influence decision
- focus on volume of input rather than content
- disconnect between expectations and outcomes
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| What are the seven sins of greenwashing? |
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- hidden radeoff- singular attribute
- no proof- post consumer content
- vagueness- all natural
- irrelevance- CFC Free
- lesser of 2 evils- fuel efficient SUV
- fibbing- energy star certified
- false labels- impression of 3rd party endorsement
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| What is Photo voice and how can it be used to facilitate input in environmental issues? |
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- project in Samburu asking community to take pictures of problems and good things in the area
- deliberation over the pictures
- promotes dialogue
- reach policy makers
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What is environmental art?
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| Art that focuses on the positive or negative human interaction with their environment |
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| companies associate products/ services with envionmental images and visuals |
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| What is social marketing? |
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| appliction of marketing with other concepts and techniques to achieve specific behavioral goals for a social good |
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| appointed by gov., different view points, consensus |
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individual makes commitment to behavior
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| motivations, values, framing |
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| community based collaboration |
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| geographic location or specific concern, issue specific time frame |
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| difference between social marketing and regular retail |
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| social marketing’s end product is to change behavior while regular’s goal is to sell |
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| financial rewards to encourage tageted behavior |
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| main limitation of u.s. federal trade |
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| laws/regulations are not enforceable |
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| social pressure to do what everyone else is doing |
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| geographic location, specific concern |
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| concise and memorable satements/slogans |
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national environmental policy act
NEPA
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injury in fact
injury pf interests
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freedom of information act
emergency planning and right to know
RESTRICTING: homeland security act
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| three goals of green marketing |
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1. promote products/ advertising
2. enhance image of the business
3. repair image of the business
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| three ways nature has been used in advertising |
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1. nature as a backdrop
2. nature as the product
3. nature as the outcome
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| what are the mode of public participation legal rights? |
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- right to know- transparency
- right of comment- direct participation
- right of standing- accountability
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| what are three assumptions in decision making/collaboration? |
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- all interests in NR debate are fighting for what is right
- without successful resolution, parties may result to more extreme actions
- parties often have more in common with each other than they may recognize
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| misleading consumers regarding the environmental practices of a company or the environmental benefits of a product |
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| what is the only env. term regualted by the Federal Trade Commission? |
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