Unlike apprehensions of market participants on sustainability of Roth, our survey findings indicate that growth is not only here to stay, but will also move into the next orbit with the introduction of new products and categories. High ere growth will also improve overall profitability (as margins are relatively higher). Further, as is the norm, when all companies are in expansion mode, only a ha mindful emerge potential winners. Hence, to understand these changing dynamics, we commissioned an extensive research across categories of F-&B.
Simultaneously, we dwelled on what we believe is the most important component for growth of of a supply y chain in India. We also delve deeper into the regulatory framework for this segment. With many food companies being privately held or regional, we tried to cover important unlisted players with a view to gauge the demand growth, competitive scenario and brand preference in the sector. We conducted a survey in urban markets (focused on earning population encompassing both genders). A field study of the same survey was also conducted that comprised face-to-face interviews of consumers at neighborhood stores and hypermarkets.
This was backed by secondary research primarily done to study changes in nonuser habits and brand preference. Key questions addressed in the survey include: How has the consumer food habit and brand preference evolved over past 3- 5 years? What is the likely growth and key drivers? How sustainable is the current market growth across different food categories s over next 3-5 years? Based on our survey findings, industry interactions, study of trends in China a ND analysis, we expect the growth trajectory to accelerate to 20% CARR over the next five years (past five year CARR of 18%).
Our biggest bets are staples (current size -?INNER,Bonn; pa caged staples o grow at 1 8%), snacks (current size -Innerving; expected growth rate 20%), dairy (current size: -INNER,Bonn; expected growth rate 10%), beverages (current size -MARIN 9 ban; expected growth rate 14%), and bottled water (current size -?Inuring; expected growth rate 22%). Overall, branded players are expected to grow much faster (branded snacks g rowing at -?20% versus 7% for unrecognized players) than the total market. We expect Nestle, TIC, ASK, Britannic, Marino, Agro Tech to be the biggest winners. We expect HIGH, Dabber and Data Global Beverages also to do well.
There are big gaps in product portfolios off reign parent companies and their Indian arms. We expect the latter to launch products fro m their parents’ stables; however, most products will need high localization apart from India-s pacific products. 3 co intents Executive summary Ata glance 10 Why foods will outperform non-food categories?