What should Julie Carter know in order to design / start her sprouts business in 1970? What technology is suitable for organic food. What kind of food will be more popular when it becomes more healthy. The right direction to develop food that can make it both healthier and taste better. The main consumers of products which cater to the needs of ages. The evolution of public cultural values towards what direction. Compared with the traditional agricultural,what absolute advantageous production of organic crop production have.

Whether National policy is to support the development of related industries. How to open markets as well as the traditional sales channels and open up new markets. In addition to taste and health, consumers also pay attention to what factors. How to effectively carry out the production and marketing to maximize benefits. How to arrange a higher production efficiency production line. What is the use of propaganda techniques to open up the market. 2. How might she have obtained that knowledge in 1970?

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His years of culinary experience gave her a certain understanding on ingredients. Obtain relevant information from the related books and Occasional access to relevant knowledge from television newspapers. Programs and commercials. Listen to the experts and professors of professional seminars. Over the years personal experience and feedback thinking in the restaurants and grocery shopping. Fieldwork farms and factories Through market research summary feedback related information. 3. What might be implications of the 1997 report for modifying the design of

Down East Sprouts Company in early 1998? (This question requires considerable critical thinking about the research report findings). The evolution Of public cultural values favorable to the development Of organic food industry, suitable for expansion of production development. Demographic changes require product tastes better cater for the elderly and children. In addition to taste and appearance, but also pay attention to the packaging of better quality. Focus adjustment and development of economies of scale production methods to reduce the production of remix.

R& D and supply the market needs more variety of organic products. Strive to stay ahead of the technology in the health and ecological improvements. Make effective changes in the traditional channels to increase sales. Committed to maintaining the gap with conventional agriculture after the reform and development. The public offering of shares of joint ventures and the gradual introduction of the industry. Always pay attention to national certification and standards, maintain production of standardized, focusing on food safety issues. What are the implications of your answers to the above three questions for an entrepreneur wanting to start a new organic foods business in 1998? To start a new organic foods business, there are many issues to be considered in. Such as: In pre-production : Understand the relevant technical knowledge and hire technical experts. DO enough market research to fully understand customer needs. Explore traditional sales channels and to open the market to innovation. Market demand for products based on taste, appearance, packaging has a clear session.

Learn to implement national policies and standards for organic food. In the production: Strict compliance with national standards for organic food. Pay great attention to the product’s taste, quality and other details. Use Efficient production methods to minimize the price premium. In sales: Fusion of traditional sales channels and sales channels innovation. Mergers in the organic industry, joint ventures and equity issuance. Absolute advantage for the product and the main customers reasonable advertising.