Introduction determinant principles are one of numerical representation


web pages are to address and describe the phenomenon that sees its converging
perspectives of parallel lines intertwining across the new and the old media
environments, across space and timed technological changes and their impacts on
cultural developments.

New Media

parallel and in the context of media concepts Habermas’ statement reflects how
the term new media is a timed extension on its prior era.   Manovich
(2001, p. 19-27) enlists new media categories ‘commonly discussed under this
topic in the popular press: the Internet,
Web sites, computer multimedia, computer games, CD-ROMs and DVD, virtual
reality.”  However, his considerations focus on five principles governing
the differentiations between old and new ‘digitized’ media, presenting them
according to logic.  The two determinant principles are one of numerical
representation – Database
is an example, and that of modularity – of which, Pixel
is a model.
The three principles of automation, variability and transcoding are dependent
of the first two.  Important characteristic of this “new” channels of
communication is their digital content as it is spread across the technological
devices via a Mediation
process, reaching across the entire spectrum of societal interests, from
business environments to politics and economics, from academics environments of
teaching and learning to research and development.


is a system of collective and connected computers running on the browser
software called the Word
Wide Web.
Internet is an infrastructure that sees its credited inception, in 1969, as a
project run by the USA’s ARPA1’s
department, the (IPTO)2,
lead by the psychologist and computer scientist, Joseph Licklider, as a study
of correlated on-line computing between agency’s workstations, its groups of
researchers and its computer sites. It relied on the innovative
telecommunication packet switching transmission technology and a decentralized
design created by the duo Davies-Baran respectively. It began operating in 1975.
A parallel historic event, in 1970s, impacted Internet’s phenomenon, the
creative source of the grassroots movement, which encouraged joiners to
undertake social activities entailing co-operation and collaboration to achieve
a common goal, association that served as a catalyst to Network
Culture. (see also Amateur

World Wide Web

World Wide Web is a hypertext based software/program, created by Sir
Berners-Lee. Oxford dictionary defines it as: ‘a system for finding information
on the Internet, in which documents are connected to other documents using
HYPERTEXT links.’ (Oxford Advanced Learner’s Dictionary, 2015, p. 1802). It is
commonly abbreviated “WWW”3
and used incorrectly interchangeably, with the term Internet. The World Wide
Web functions as a “virtual container” of data, be that a set of
images, text and other forms of media. Internet
is a system of network(s). Castells’ historic account traces this
“information-sharing application”‘s (2003, p.15) launch back to the
1990s when Berners-Lee, devised in collaboration with Robert Cailliau the
software through which any information could be accessed, providing host
computer was linked to the network: “HTTP4,
and URI6
(later called URL).” (Castells, 2003, p.15). It was released on the market
in August 1991and named “the World Wide Web.” A technological event that moved
to action aspiring individuals and professionals into developing their own
versions. Its greatest feature is the flat hierarchy to information access as
storage and filing of collective assets cannot follow traditional sequential
filing, being information “scattered” across a network of servers.