It analyses Harold Innis’ Theory of Media Genesis

It can
be said that community and culture are correlated words defining processes of
belonging and sharing knowledge and understanding.  Major relevant theories are from:


community – belonging to a group, sharing an identity
through norms and values.

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public sphere – a communicative space for an open public conversation, foundation
for democratic governance.

(Samms, 2017, Weblearn)


Where a
social organisation exists, popular appreciation and sharing of beliefs and
attitudes also exist.

However he
Internet phenomenon and its cybernetic interactions’ enabling structures have
revolutionalized the concepts of community and culture transposing their values’
meanings from localised onto a globalised, boundless and timeless virtual
plane.  In his body of work, Marshal Poe
(2010) analyses Harold Innis’ Theory of Media Genesis and
Effects’ and his
identified five species of culture throughout humanity, the Homo Loquens,
Lector, Scriptor, Videns and Somnians.  A network of connected computers
that decode transfer of data using software like the WWW, running on Web 2.0 cyber structure places the
virtual reality that Harold Innis foresaw as the Homo Somnians Era in the era
of the Internet.  Surfers can access and share cultural dimensions beyond
time in reflection of a global community living in different time zones and
therefore beyond space in the pursuit of enculturation, either on a
professional level as the trigger is a business activity, or on an amateur
plane, when the search is driven by self-growth, personal development and
personal aptitudes.

the flat hierarchy to information access and sharing  of the ‘virtual container’ web, where storage
and filing of collective assets cannot follow traditional sequential filing,
being information “scattered” across a network of servers (e.g. people’s home
computers), ultimately blurred, thus changed the boundaries between the concept
of professional’s versus amateur’s supply and demand.