Limited company

Organization is establishing of effective authority, responsibility relationships mongo selected work, persons, and work places in order for the group to work together efficiently. In modern business organization research has an important role. Research finding helps in various decisions making. This project is an organizational study. It helps a student in gaining practical knowledge in various working process of organization. There is a gap between theoretical knowledge and practical knowledge. This study bridges the gap.

The main function of the study is to analyses various activities carried out in each department of the organization. In 1 977, Chophouses Catastrophically began a small manufacturing unit for Olathe stabilizers with a vision and a capital of RSI 1 00,000 borrowed from his father. He soon established V-Guard Industries as a household name. V- Guard became the synonym for voltage stabilizers across South India. The company soon extended their range of products to include Pumps & Motors, Electric Water Heaters, Solar Water Heaters, Cables, Ups, Ceiling Fans, and Induction cooker.

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The organization aims to give quality products to discerning customer in order to have an expanding number of loyal clients. Every product is introduced with great care in turn with the emerging demand of the customers. This group is consistently innovating new products to meet the challenges of liberalized economy and competition. The fledging organization has today grown into a multi-product, multi-market, multi-core industrial group. V-Guard Industries Ltd is a well-established public limited company in south India. The company is famous for its product quality and talented team of employees.

Ethical code of conduct and the organization culture that came from the visionary Mr. Chophouses Catalytically make this organization unique. Moreover this company has shown [IS an outstanding growth rate in recent years. The company aims to become a an India player in the nearby future. And this company has presence all over India. So, an organization study in V-Guard Industries Ltd will definitely give an outside exposure and it will be really helpful for a management student. 1 . OBJECTIVES OF THE STUDY C] The need of the study is to experience a diverse area of work and to understand functioning of an organization.

C] The study provides information regarding the functioning of different departments in V-Guard Industries Ltd. C] It also reveals the organization structure, and structure of different departments to maintain a positive teamwork as well as to manage the origination effectively. 1. 2 LIMITATION OF THE STUDY C] Lack of time 0 This study was compelled to depend on secondary data collection because of busy work shed ales. 2. INDUSTRY PROFILE Like every other industrial sector in India, the Indian electronic industry too is slowly emerging from out of its “protective cover’.

Far too long has Indian industry remained shackled and consequently inward looking. Over the past fifty years there Was no exposure to global players and competition, with the result that industry grew up in a sheltered environment, dependent on the goof. Each one of these intervention was aimed at securing protection for oneself and ensuring growth of ones own org. At the cost of industry and nation at large. Lack of global competition encouraged a “cost plus” approach, where every conceivable cost increase was passed on to the customer. There was thus no motivation to reduce costs.

Since the last decade India has witnessed what global players have achieved & what they are capable of achieving. We are becoming aware of competition on our turf. In this scenario, every company complains of increased competition, lower order books & shrinking margins. The Indian electrical & electronic industry is of course further besieged by the fact that there is a earth of business on account of lack of investment in the power infrastructure. 2. 1 WORLD SCENARIO The electronics industry is very dynamic and new products are introduced everyday in the electronics sector.

The demands of the consumers are ever increasing and the companies are using state-of-the-art tech analogies to stay in the competition. The worldwide electrical and electronic industry is the most flourishing and extremely diversified sector consisting of manufacturers, suppliers, dealers, retailers, electrical engineers, electricians, electronic equipment manufacturers, and trade unions. This sector has been rowing at a rapid pace with the invention of innovative technologies and an ever-increasing customer inclination towards electronic goods and services.

The global and electronics sector is highly fragmented comprising of various auxiliary sectors namely electronic components, computer and office equipment, telecommunications, consumer appliances and industrial electronics United States, Japan, and Korea are the top three electrical and electronic goods manufacturing country in the world. The United States of America is the largest producer of electronic products in the world, contributing a total share of around 21 %. Furthermore, it also occupies the largest market share with about 29% in the global market. Sony Corporation, Apple Inc. Sharp Corporation, Toshiba Corporation, Matthias Electric Industrial Co. Ltd. , LAG Electronics Inc. , Royal Philips Electronics N. V, SANDY Electric co. [3] Ltd. , and Samsung Electronics Co. Limited are the key players of electrical and electronic products in the world market. In Asia Pacific region, Japan, Korea China, Taiwan, India and Singapore are the principal manufacturing hubs for electrical and electronics products. China is becoming the manufacturing region of electronic products on the globe. The worldwide electrical and electronics industry is experiencing phenomenal and remarkable changes these days.

The worldwide electronics industry is distinguished by fast technological advances and has grown rapidly than most other industries over the past 30 years. Voluminous production is slowly and gradually moving towards low cost destinations, which in turn are the markets that offer the most long-term potential. In today’s age of competition, electronic and electrical products manufacturing companies are under constant pressure to develop new and innovative products in shorter mime cycles, at reduced cost, and with improved quality.

The global electronics industry is driven by demand for the products, which are durable, lighter, cheaper, and better than the ones, they replace. To meet up the growing market demands, industry is slowly and gradually shifting its base to Asia pacific countries, which is now the prominent source Of electronic components and is soon going to turn out to be the primary destination for consumer electronics. There is an estimation that within 20 years, two third of the electronics industry will be four times as big as today and half of it will move into Asia.

Foreign collaborations and mergers are on a rise. A new wave of industrialization is throwing up several business opportunities for electrical and electronics market to further its market There is a vast growth in the sales of Computers, software and networking products. Younger generation is increasing becoming tech savvy and spending huge amount of money on digital products such as IMP players DVD players, CD players, mobile phones, speakers, headphones, shuffle, Anna etc.

The future seems prosperous for this electrical & electronics industry in terms of the expected surge in global demand and upsurge in investments. Many trends such as over-capacity in developed markets, globalization, technology advances, regulation and environmental consideration, market fragmentation and product proliferation will lead to the accelerated growth of this sector. 2. 2 INDIAN SCENARIO The Electronics Industry in India took off around 1 965 with an orientation towards space and defense technologies.

This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, Black & White TV, Calculators, and other audio products. Color Televisions soon followed. In 1982-a significant year in the history of television in India – the government allowed thousands of color TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1 985 saw the advent of Computers and Telephone exchanges, which were succeeded by Digital Exchanges in 1988.

The period between 1984 and 1990 was the golden period for electronics during which the industry witnessed continuous and rapid growth. From 1991 onwards, there was first an economic crises triggered by the Gulf War which was followed by political and economic uncertainties within the country. Pressure on the electronics industry remained though growth and developments have contain dude with digitization in all sectors, and more recently the trend towards convergence of technologies. After the software boom in mid 1 sass Indian’s focus shifted to software.

While the hardware sector was treated with indifference by successive governments. Moreover the steep fall in custom tariffs made the hardware sector suddenly vulnerable to international competition. In 1 997, the TIT agreement was signed at the WTFO where India committed itself to total elimination of all customs duties on IT hardware by 2005. India is also an exporter of a vast range of electronic components and products for the following segments : a. Display technologies b. Entertainment electronics c. Optical Storage devices d. Passive components e.

Electromechanical components f. Telecoms equipment g. Transmission & Signaling equipment I. Electronic Manufacturing Services (MESS) This growth has attracted global players to India and leaders like Selection, Flatirons, Cabal, Monika, and many more have made large investments to access the Indian market. In consumer electronics Korean companies such as LAG and Samsung have made commitments by establishing large manufacturing facilities and now enjoy a significant share in the growing 2. 3 STATE SCENARIO The consumer electronic market is estimated to be highly diversified.

The major players are: њ SKELETON Kraal State Electronics Development Corporation Limited is a public sector Electronics Company located in Kraal. SKELETON is a multi-product, multi- centric organization based in Kraal producing a wide range of products starting from discrete electronics components to complex equipment and systems. SKELETON products are brought to the customers through a nation- wide marketing and sales network with Marketing Offices in Iambi, Delhi, Kola, Achaean, Bangor, Mandated, Hydrated and Trinitarian. C] GIG TECH It is one of the professional leaders in Power Electronics.

Indo Gulf American Technology (GIG TECH) is a business venture promoted by a group of professional Gnarls from United States and Gulf Countries. It is aiming at industrialization of India especially Kraal with a specific view to do business in Power Electronics and industrial automation. The promoters of the company are mostly professionals working with multinational companies abroad and are exposed very much too global competition and multinational laity awareness in addition to top class customer services. The Company operates in higher end industrial Charger and Power Supply market as well as industrial/domestic UPS market.

GIG Tech an ISO 9001 :2008 certified and CRISIS “AAA” rated company is spreading its network throughout the country in addition to export mark to Middle East. Presently the Company has branch offices at Trinitarian and Calicle and has a well-trained team of Sales and Service Engineers to attend customer requirements as and when needed, in every district of Kraal. The company has a well-equipped R & D wing to update the latest technology. CLC RHODA TECHNOLOGIES LTD RHODA Technologies (P) Ltd, Cochin, an ISO 9001 :2000 certified company, is a pioneer in India doing Research & Development in electronics and embedded systems since 1996.

Operations quickly expanded and the Company earned a reputation for innovation, while focusing on providing customers with state- of-the-art equipment, systems and service. With 1 0 years’ experience and consolidated designing, manufacturing and marketing expertise, they respond rapidly to emerging threats, no matter how complex they are. RHODA Technologies designs and manufactures a variety of Power Electronics Products like Inverters, LASS, Servo Stabilizers and SUMPS. It also designs and develops microelectronic based Custom Embedded Systems.

Rhoda Technologies offers complete power solution needs for both home and industrial customers. Rhoda is one of the few product suppliers to develop both hardware and software. The company is focused on the fast growing markets for power electronic products. Since its beginning, Rhoda has driven the industry to new heights with advanced technology. Their constant, hard-driving research has paid off time and again we continue to develop innovative products that make life easier. . V-GUARD INDUSTRIES LTD V-Guard Industries Ltd was established in 1 977, from the vision of one man, MR..

CHOPHOUSES CATASTROPHICALLY. The company is nurtured by quality consciousness, passion for hard work and the will to succeed V-Guard Industries Limited is a household name across India. A Kraal based company, manufacturing and marketing of electrical and electronic products. It was incorporated in February 1996. The Company was converted into a private limited company in November 15, 2001 and subsequently got converted into a public limited company on August 1, 2007 and received a rest certificate of incorporation in the name of ‘V-Guard Industries Limited’.

V Guard was transformed into its present form (as of January 2005) by journeying through Partnership in 1977 to 1982 Proprietary firm from 1 982 to 1996 PAT Ltd company from 2001 onwards. Wonder la and V-Star creations are separate entities registered as private limited companies. It was for professionalisms and leveraging the legal and financial benefits that V Guard was converted into a private limited company. There was major structural transformation in three phases from its birth till today.

V Guard underwent restructuring to cope with the external and internal environment. Due to the increasing competition in different product categories, V Guard had to be more product and market focused. Hence, it was transformed into a product structure bringing each product under an assistant manager to be responsible for the marketing of each product. These assistant managers report to the marketing manager, by and large. However, cable and solar water heaters were placed under a separate assistant general manager who is the operational head for these products.

There are branches of the many under a Branch Manager in each state of south India and metro cities. There is a branch set up in the Union Territory of Benedictory also. These branch managers were responsible for the sales and distribution of the company’s various products in their respective geographical areas. Each branch has technical and account staff. The technical supervisor is responsible for servicing the technical and aftertastes requirements of the distributors and dealers in the branch’s command area. Products marketed under the brand name V-GUARD are Electronic Voltage Stabilizers,

Submersible pumps and Electric Motors, Insulated Electrical Cables (House Wiring & Industrial), Electric Storage & Instant Water Heaters, Solar Water Heaters, UPS for computers, Electric Fans , Inverters, batteries ,induction cooker and the company also busy with Generation of power through wind mills. The company has care on [8] manufacture products that meets international quality standards and provide trouble-free performance. The Company have Electro-controls Division is a state-of-the-art facility for the production of stabilizer cabinets, the fully automated, ISO 9001 certified Electrical Cable Division located at

Combaters facility that manufactures electrical cables starting from 0. Sexism size to sexism size and the Solar Water Heater plant uses international manufacturing technologies with high quality standards. The company received “Visitation’s” Award from the Rainmaker Chamber of Commerce for the year 1 996 and also Industry Excellence Award for Medium Scale Industries from The Institution of Engineering (India), Cochin for the year 1998. V-Guard recently ventured into states of Maharajah’s, Harlan, Madhya Pradesh, Arioso, Himalaya Pradesh, Chastiser, Attar Pradesh and Gujarat.