Each of the frames comes with a group of concepts, metaphors and values that provide he scaffolding for organizing raw experience of the world. The four-frame model are structural, human resource, political, and symbolic. The first frame is Structural. According to Bellman & Deal (2013), “The structural approach focuses on the architecture of organization-the design of units and subunits, rules and roles, goals and policies” (p. 21).
The structural metaphor for organization is factory or machine, which emphasizes goals, specialized roles, and formal relationships; this frame can be used to organize and structure roofs and teams to get results and fit an organization’s environment and technology. First, San Joaquin County Public Health Services WICK exists to achieve established goals and objectives. For instance, the goals is to decrease the risk Of poor birth outcome and to improve the health Of participants during critical times of growth and development.
This is done through nutrition education and counseling, supplemental nutritious foods, breastfeeding promotion, and medical care referrals to other health, welfare and social services. Second, there is specialization and clear division of labor for employees, such as the office assistants are trained to only do the work in the front, the counselors are trained to have one-on-one contact with participants to determine eligibility and make medical care referrals if needed, whereas the RD are specialized in high risk participants and much more.
Third, the coordination and control of the organization’s various activities is provided by the presence of supervisors, who supervise employees and all tasks. Finally, the structures at SIC PHS WICK are designed to it the organization’s circumstances, in that the organization recognizes that its budget is limited, and so it cannot propose goals that are beyond its means. For this reason, the coordinator had to make some cut back as to take the county van away from employees, making employees drive their own vehicle when assign to cover outlining sites. The second frame is Human Resource. The human resource emphasizes understanding people-their strengths and foibles, reason and emotion, desires and fears” (Bellman & Deal, 2013, pap). The human resource metaphor is family, which see the organization through the lens of human needs, skills, and relationships; the goal is to align organizational and human needs to build positive interpersonal and group dynamics. For example, SC PHS WICK administrator’s make sure that each employee is provided with our basic needs a workspace, office supplies, and office equipment so that we can meet our potential in delivering services to participants.
However, the supervisors and coordinator operate out of the assumption that the employees are lazy, resistance to change, complaining, unproductive, and insubordinate. This is manifested in micromanagement actions as supervisors took away office keys from employees, have employees share cubicles, not allowing employees to take county car to outlining sites, no equal treatment of employees, and submit weekly reports or logs to make sure that the work is being done. At times, the actual acts and times of completing these reports prevent quality contact with participant.
The third frame is Political. “The political view sees organizations as competitive arenas of scarce resources, competing interests, and struggles or power and advantage” (Bellman & Deal, 201 3, pap-22). The political metaphor is jungle, which has to do with power, conflict, competition, and organizational politics; this frame can be used to cope with power and conflict, build suitable coalitions and home political connections, and deal with both internal and external politics.
The political frame at SC PHS WICK, it is easy to see a web of players and interests. Beside its organizational structure, with administrators and employees fighting for resources, there is the system that the organization has to deal with such as State WICK, USDA Food and Nutrition Service, and the families that the organization serves, sometimes with resistance. The organization has a union which fights for the employee’s rights, and many employees belong to the various professional associations.
The conflicts among all of these players serve as a check and balance system to protect the needs of society at large and all the individuals involved. Lastly, the fourth frame is Symbolic. “The symbolic frame focuses on issues of meaning and faith. It puts ritual, ceremony, story, play, and ultra at the heart of the organizational life” (Bellman & Deal, 201 3, p. 22). The symbolic metaphor is carnival, temple, or theater, which sees organizations as cultures, ritual, ceremonies, stories, heroes, and myths; the goal of this frame is to shape a culture that gives a purpose and meaning to workers.
For example, for SC PHS WICK like every other organization, is dedicated to noble cause: in this case providing to women, infants, and children healthy foods, and the knowledge and opportunity to make healthy choices in and atmosphere of dignity and respect. The organization does these things eternally, but there is a sense in which everyone in the organization is united under the symbol of doing good for the community to enjoy a higher quality of life. According to Bellman & Deal (2013), “MultiMate thinking requires moving beyond narrow, mechanical approaches for understanding organizations” (p. 8). When managers and leaders apply the holistic model, they view organizations through all four frames; this giving them an assortment of options and development opportunities. Although am not in a leader position where I work, have to say that I have learned that I am a symbolic deader because make it a point to create a sense of purpose and be part of something good and constantly analyze the relationships and dynamics within the organization to be situational aware.
As the new management teams continue to make changes that adversely affect the employees, I try to respect the new culture and past while breaking the old paradigm and step outside my preconceived mental models to keep pace with an ever changing reality.