Pharmaceutical companies focus group

•A focus group is a small sample of distinctive clients under the direction of a group leader who stimulates their reaction to a spur like an advertisement or product concept.

Focus Group Chosen

 

•A focus group noted in the Pharmaceutical Industry are Physicians.

•Relevant medical legislation demands that certain cannot be purchased without the prescription of the physician.

•Significant influence is exercised by the physician on such customers leading him a focus group.

•Should be targeted by pharmaceutical organisations in experimental research, when interviewing is adopted.

•Expose new products to the physicians and attain their feedback.

•Ensure physician comprehends the nature of the product based on its packaging.

•Utilise physician’s feedback to determine the best positioning for the product.

•Evaluating merchandising and advertising material.

•Aid in relationship marketing by facilitating examination of how effectively clients are being serviced.
Good working relationship with Physician

•Have faith in the physician.

•Be prepared during the interview with all relevant material.

•Analyse carefully the physician’s report and respect his opinions.