Rural Tourism in China

Scholars have different perspectives on this question: Some scholars believe that developing tourism is still the most effective way to help the low-income people while some scholars hold a different perspective and they find the limitation of the development Of rural tourism. Scholars like Us (2011) focus on rural socio- economic regeneration and believe rural tourism has a great contribution. Eke (201 1), however, holds a different view that the economic benefit of the great upsurge in rural tourism will gradually instill little optimism.

Chinese rural tourism’s general impacts actually depend on many factors. Although the negative impacts and the limitation of this industry exist, rural tourism can effectively drive economic development and enhance comprehensive strength including hard power and soft power of a developing area. The life in developing areas of China has a great improvement and the income of local people has sharply increased after the emergence of rural tourism.

This fact can’t be neglected but Eke (2011) looks beyond the great upsurge in rural tourism and according to Keg’s perspective, over-development of rural tourism may lead to overproduction in rural market and over-dependence on tourism s not conducive to steady development of agriculture. During the peak tourist season, over-load operation of tourist facilities becomes a key problem while idle tourist facilities in tourist off-season will cause concern among farmers. Eke (201 1) believes that the whole society must take a full consideration on the development of rural tourism. The situation of rural tourism in China is still optimistic.

These perspectives such as Keg’s notice the problems but overlook that there are various solutions and this industry is rapidly developing with the policy support from the government. China National Tourism Adman castration issued a document about encouraging the development of rural tourism in China in 2007. This action shows that the government has sufficient will to develop rural tourism. Ghent (201 1) discusses rural tourism’s effects using Lagging, a minority region, as a case. The paper admits the beneficial effects of rural tourism but emphasizes on negative impacts of the uneven distribution mechanism of its economic affluence.

The existing problems of Chinese rural tourism may affect the public confidence in this industry. Small industry scale and low awareness Of reduce brand retard the development of tourism. These perspectives give a further in-depth and thorough analysis on adverse impacts of rural tourism but pay less attention to the fact that along with the development of rural tourism, most rural areas have undergone enormous changes. The positive effects of Chinese rural tourism are still more than its negative effects. Existing problems don’t show that developing rural tourism is harmful.

On the contrary, existing problems represent that there is much space to develop rural tourism. Rural tourism gradually becomes overly dependent on natural sources in China these years. Gao and Human (2009) think it is detrimental to stable development of rural economy and will lead rural tourism to wrong road. Moderate development and development of Multi-industrial economy are the solutions. Developing rural tourism provides a chance to develop other industries and this will contribute the development of local economy. Ghent (201 1) proposes local authority of every rural area must consider the non-benefited people in the economic boom.

Universal education is an important way to increase management skills and marketing knowledge of people in rural areas. Tourism can provide a valuable opportunity to improve cultural quality of local people. Exhibition of culture and folklore is crucial because a single industry structure will limit the development of tourism. Chinese government should solve the problems in perspective and rural tourism will continue to play a capital role in the economic construction. Huh (2002) uses Hangout, a small town in Human province, as a case, to study the effects of rural tourism.

Quenching village and Funneling village of the town were the first to develop “Among Jiao Lee”. Sheen’s family took the lead in start the business in rural tourism and they earned more than 60,000 Yuan in 2001, which is 4 times more than the income of last year. The town received 12,000 tourists in 2001 and get a great economic benefit of 250,000 Yuan. Rural tourism greatly promoted the development of local economy . Cacao (2008) find that Wesleyan, a developing area in Huber province, set up their “Among Jiao Lee” basing on the grassland resource and annually receives more than one million tourists.

The amount of sold roasted whole Iamb is more than 50,000 every year. Rural tourism has driven the development of local animal husbandry. So it is obvious that rural tourism has been playing a positive role in the development of the local economy. The positive effects of Chinese rural tourism are not only about its contribution to economic growth. Numerous scholars argue that development of Chinese rural tourism is a great success due to “extreme demographic importance and dramatic economic growth of Chinese rural tourism” (Us, 2011).

This kind of tourism also plays a significant role in the modernization construction of rural areas (Gao, 2009). Rural ours can help the transfer of rural surplus labor force by providing employment opportunities. Developing tourism is a shortcut to expand employment in current tough job market. Tourism can directly raise the level Of economic output and increase peasants’ income. It could stimulate the development of crop farming, animal husbandry and agricultural byproducts processing industry. New consumer markets arise and tourism consumption expand via exploiting the tour resource.

Reputation of native products spread far on account of consumers’ recognition. And the rejuvenation of some local ultra benefits from increasing attention and protection. In general, a sustainable tourism industrial chain is a important force to drive the development of remote rural areas. These perspectives use facts to demonstrate the positive effects of rural tourism. Rural tourism is beneficial for local economy and the development of other industries so that the developing areas will make a great progress in improving the quality of local people’s life. It can also help to protect traditional culture of rural areas.

Scholars have discussed the effects of Chinese rural tourism from various sews and they have taken different stances on this topic. Most of them hold a positive perspective and this paper also agrees with them. The limitation of Chinese rural tourism’s development can be improved by developing industrial diversification and the negative impacts can be solved under the supervision of the government. In general, the beneficial effects are more conspicuous than the negative impacts. This kind of tourism can enhance the hard power of a developing area, especially the economic strength.

Rural tourism is also beneficial to increase the soft power. It can effectively protect he local culture. The need of building up new business and improving service quality requires local people to focus on personal development by studying new knowledge and skills. Overall, Chinese rural tourism takes an indispensable role in the comprehensive development of developing areas.