Successful company who cost cuts often
use steps that are clear, delegated, fact-based, well-implemented and extremely
encouraging. Many companies have indistinct goals and focus on only the cost
reduction part of the company. This is demotivating as unless the employees
feel appreciated empowered and in on the decisions the company is making they
are less likely to understand and bode with the cost cut strategy. They must
understand why and how things are getting done and to do that a two-sided conversation
and consistent updates is essential. Moving without uncertainty, providing
support and planning things carefully to make things fair will helps make the
employees be more accommodating and devoted to the cost reducing initiative.
The cost reducing initiative should be clear and all instructions conveyed by
all level managers should be the same. Superior
management should be evident, plausible, and to the point. Companies must build up a psychologically
engaging theme like one that conjures pride, valor, esteem and care.
Supervisors need to build deeper connections with the frontline team as only
they can motivated and build pride in the employees. Having the right people in
the right places plays a huge role in handling the cost cuts effectively.
Keeping it constructive, individual and plain is the key. The product
innovation for cost cut support, organizational efficiency with structures,
people output and external opportunities are what companies need to keep in
check not only to cut costs but to have the employees supportive of it.
reductions can be motivating if there is a positive note of benefiting the
company and its employees. This is possible through proper structuring and
implementation to gain the level of commitment required from the employees. A
legitimate future plan and vision of the company helps towards this goal.
Building loyalty from the frontline managers and making sure people feel fairly
treated is the way to a long lasting cost reduction success. (Katzenbach, 2008)
Evaluating Videos by Singapore Airlines
watching several videos of Singapore airlines it is clear that the cabin crew
view the commercials positively. It always features the Singapore girl in sarong
kebaya and this has been an embodiment of Asian care. The crew feels that after
they wear the sarong kebaya they must perform well as it represents Singapore and
videos also focuses on travelling around the world and helping people around the
world which is another incentive for the cabin crew to stay motivated and
others to want to be part of the crew. There is always a warm and friendly crew
who is ready to go through lengths to help and be of service to passengers. The
advertisements are timeless and relevant just like the service in Singapore airlines.
The videos also provided insights on the new technologies that are always
started by Singapore airlines to make them better.
SIA the service has to come from the heart. The passengers are treated as
guests and the aircraft is treated as a home by the crew members. The crew does
everything they need to make them feel at home and make them leave with smiles
wanting to travel with SIA again. They have a lot of pride and joy to be a
member of SIA. Every day with the customers is a journey where meeting the customer’s
expectation is good but going beyond the customers expectation is what they aim
for. To do this they focus on intuition and know what the customer wants before
they ask for it. They believe that the beauty of anticipating makes a lot of
difference. They are taught that is what good service is like giving a handkerchief
before they sneeze and giving an umbrella before it rains. They always go the
extra bit and that is not a big deal for them but it is what makes the customer
love travelling with SIA.
viewing what Singapore airlines portrays in all their videos they will have a
better understanding of what it stands for. They will have pride and will want
to match their performance to what the video conveys.