Successful company who cost cuts oftenuse steps that are clear, delegated, fact-based, well-implemented and extremelyencouraging. Many companies have indistinct goals and focus on only the costreduction part of the company. This is demotivating as unless the employeesfeel appreciated empowered and in on the decisions the company is making theyare less likely to understand and bode with the cost cut strategy. They mustunderstand why and how things are getting done and to do that a two-sided conversationand consistent updates is essential. Moving without uncertainty, providingsupport and planning things carefully to make things fair will helps make theemployees be more accommodating and devoted to the cost reducing initiative.The cost reducing initiative should be clear and all instructions conveyed byall level managers should be the same.
Superiormanagement should be evident, plausible, and to the point. Companies must build up a psychologicallyengaging theme like one that conjures pride, valor, esteem and care.Supervisors need to build deeper connections with the frontline team as onlythey can motivated and build pride in the employees. Having the right people inthe right places plays a huge role in handling the cost cuts effectively.Keeping it constructive, individual and plain is the key.
The productinnovation for cost cut support, organizational efficiency with structures,people output and external opportunities are what companies need to keep incheck not only to cut costs but to have the employees supportive of it.Costreductions can be motivating if there is a positive note of benefiting thecompany and its employees. This is possible through proper structuring andimplementation to gain the level of commitment required from the employees. Alegitimate future plan and vision of the company helps towards this goal.
Building loyalty from the frontline managers and making sure people feel fairlytreated is the way to a long lasting cost reduction success. (Katzenbach, 2008) Evaluating Videos by Singapore Airlines Afterwatching several videos of Singapore airlines it is clear that the cabin crewview the commercials positively. It always features the Singapore girl in sarongkebaya and this has been an embodiment of Asian care. The crew feels that afterthey wear the sarong kebaya they must perform well as it represents Singapore andSingapore airline.
Thevideos also focuses on travelling around the world and helping people around theworld which is another incentive for the cabin crew to stay motivated andothers to want to be part of the crew. There is always a warm and friendly crewwho is ready to go through lengths to help and be of service to passengers. Theadvertisements are timeless and relevant just like the service in Singapore airlines.The videos also provided insights on the new technologies that are alwaysstarted by Singapore airlines to make them better. AtSIA the service has to come from the heart. The passengers are treated asguests and the aircraft is treated as a home by the crew members. The crew doeseverything they need to make them feel at home and make them leave with smileswanting to travel with SIA again. They have a lot of pride and joy to be amember of SIA.
Every day with the customers is a journey where meeting the customer’sexpectation is good but going beyond the customers expectation is what they aimfor. To do this they focus on intuition and know what the customer wants beforethey ask for it. They believe that the beauty of anticipating makes a lot ofdifference. They are taught that is what good service is like giving a handkerchiefbefore they sneeze and giving an umbrella before it rains. They always go theextra bit and that is not a big deal for them but it is what makes the customerlove travelling with SIA.
Afterviewing what Singapore airlines portrays in all their videos they will have abetter understanding of what it stands for. They will have pride and will wantto match their performance to what the video conveys.