Such presumed-to-be-shared beliefs that are taken for granted by the speaker or writer and are expected to be used for interpreting the message are called presuppositions Knowledge is sometimes defined as true belief. Presuppositions do not have to be true: communications may depend on mutual awareness of fictions and pretences, on ideologies, prejudices, national stereotypes that are false of many individuals, and so on.

That is why presuppositions assumed to be shared between people communicating by means of language were said above to be beliefs, preconceptions and information, rather than knowledge. “l have been through several media firestorms Past media behavior towards him had been intensely destructive, prone to spreading rapidly, drawing much else into the conflagration, but eventually burning out, ND that he had survived such attacks before.

An explicative of that kind would invite the implicates that the media were repeating their previous behavior and that he believed he would gamma sure;level. The “compression” made possible by figures of speech, especially metaphors. However, when making sense of metaphor, an idea is pointed to and it is left to the addressee to find its salient features for a satisfactory interpretation We should regard similes as metaphors, which happen taxation like or some other explicit marker of similarity.